RALEIGH — In just three years, the N.C. 10% Campaign, which encourages all North Carolinians to spend 10 percent of their food dollars on locally produced foods, has logged more than $40 million in expenditures. The campaign launched in 2010 and counts more than 6,500 individuals and 850 businesses among its supporters.
The campaign aims to create a local food economy in North Carolina. Supporters sign up on the website and record their local food purchases each week. The database records purchases, and allows individuals and business partners to track their progress over time.
Funded by the Golden LEAF Foundation, the N.C. 10% Campaign works with the N.C. Cooperative Extension Service in all 100 North Carolina counties and with the Eastern Band of Cherokee Indians. For more information or to join the campaign, see nc10percent.com.