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Martinez named editor; new design premieres

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Award-winning journalist Logan Martinez was named editor of The Wake Weekly and the Butner-Creedmoor News this week, President and Publisher Keven Zepezauer announced.

Martinez, 27, will oversee the day-to-day operations of both newsrooms and direct coverage for the weekly newspapers. A redesign of the papers’ print editions coincides with his first week on the job.

“We’re excited to bring Logan on board as the leader of our newsgathering efforts in Wake Forest and Butner-Creeedmoor, and we are confident that he’ll help guide the staff and make sure our papers are accurate, informative and relevant each week,” Zepezauer said.

Martinez previously served as editor of the Sanford Herald. Martinez worked at the Herald, a daily newspaper in Lee County, since 2016. Prior to his work in Sanford, Martinez was sports editor of the Laurinburg Exchange in Scotland County for two years.

While at the Exchange, Martinez was honored for his work in 2015 by the North Carolina Press Association. In 2016, Martinez was a member of the Herald’s editorial board, which earned recognition in the NCPA’s annual News, Editorial and Photojournalism Contest.

“It is an honor to be named the next editor of the Wake Weekly and the Butner-Creedmoor News,” Martinez said. “Our readers are passionate about local news, and we will provide it to them in interesting and innovative ways. I am thrilled to take the helm and lead these two weekly newspapers into a new era of community coverage.”

Martinez, who grew up in Fayetteville, is a 2013 graduate from UNC-Chapel Hill. His interests include traveling, trying new food and watching college basketball.

The Wilson Times Co. purchased The Wake Weekly and the Butner-Creedmoor News from previous owner Todd Allen on Jan. 25. This week, both publications feature a facelift adapted from the company’s flagship Wilson newspaper.

Allison Pridgen, the Times’ media services manager and lead graphic designer, created a new nameplate for The Wake Weekly. The shortened name reflects the combination of three zoned editions — The Wake Forest Weekly, Rolesville Weekly and Franklin Weekly — into a single newspaper that will contain stories from all three coverage areas and be distributed to all subscribers.

Other notable changes include a new typeface for story text designed to be more readable and reduce eye strain, along with new font families for headlines, bylines, photo captions and page headers.

Massachusetts-based Creative Circle Media Solutions was commissioned to produce the design, which premiered in The Wilson Times in October 2017. It’s previously been adapted for two other Times Co. papers, The Enterprise of Spring Hope and the Johnstonian News.

In a column introducing the design to Wilson readers, Times Co. editor Corey Friedman explained that the new look is meant to highlight local coverage rather than call attention to itself.

“We want design to be a cast member rather than the star of the show, but we acknowledge it has a vital role to play,” he wrote. “There is an Oscar, after all, for best supporting actor.”