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New retail center breaks ground on Forestville Road

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WAKE FOREST — Two Wake Forest businessowners helped break ground April 17 for a new retail center on Forestville Road near Rogers Road that their existing businesses will move to upon completion this fall.

Ellie Penner, owner of Sole Dimensions, and Sarah Boulton, owner of Body Bliss Salon & Spa, will be the first tenants in the new Forestville Square retail building being developed by Robert Shaar, Optimal Equity Corp. The address is 1021 Forestville Road, Wake Forest, across the street from Heritage High School.

Shaar has developed other local retail centers including the buildings that house buku Wake Forest, Wine & Beer 101 Wake Forest and Wake Forest Smiles Family Dentistry.

Sole Dimensions, a specialized retail shoe store with products that help maximize sports performance and relieve foot pain, currently occupies 1,500-square-feet at 10560 Ligon Mill Road, Suite 101. In its new location, Sole Dimensions will double in space to 3000 square feet.

Penner, a certified pedorthist who opened her Wake Forest business in 2009, offers foot assessments and comprehensive plans to improve patients’ ability to walk, run and move pain-free and sells running shoes as well as lifestyle footwear including sandals, casual, and dressy shoes.

She offers specialized services that attract clients from Virginia, South Carolina and as far away as Florida.

“The new location of Sole Dimensions will allow us to add another certified pedorthist, expand our orthotic lab, include a kid’s corner and sell more comfort-brand shoes,” Penner said.

The new Forestville Road retail center will also be the new location for Body Bliss Salon & Spa, a full-service salon and spa that provides a whole-body experience to clients.

Services offered include haircuts, styling, color, massage, body treatments, nails, waxing, tanning, facials and peels, bridal makeup & hair, and spa packages.

Boulton, a master stylist, extension specialist and makeup artist, joined Body Bliss as a co-owner in 2013 and became full owner in 2018.

Currently located at 10520 Ligon Mill Road in Wake Forest, Body Bliss will increase in size from 2400 square feet to 3500 at its new Forestville location.

Boulton said the new location for her salon will allow for better space utilization and customer comfort.

“The new and increased square footage will allow us to elevate our guests’ experience with an improved flow for relaxation,” Boulton said. “We anxiously await the opportunity to better serve our community.”

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